Group of people gathered around a rustic wooden dinner table enjoying a meal at night. The table is decorated with candles and flowers, and is filled with various dishes including salads, bread, and meats.

Force of Nature | It’s Just Better

SHOOT BRIEF
Creative agency and production house Black Koles engaged me to shoot stills for this national commercial campaign for Austin, Texas-based Force of Nature Meats. With an all-star crew we created stills + motion assets in five locations over three days.

You can see the primary motion spot and many stills on the Force of Nature website, social media placements and more.

A woman in a yellow shirt is handing a package of meat to a woman in a brown shirt at a grocery store checkout, with a young boy and girl observing. The store has a produce section with green vegetables in the background.
Packages of ground beef and chicken from Force of Nature at a grocery store, with labels indicating organic and ancestral blends.
Two hands exchanging a package of ground beef labeled 'Force of Nature' at a grocery store.
A grocery cart containing a package of ground beef, a bag of Italian bread, and fresh vegetables including asparagus, broccoli, and a lemon.

CREDITS
Agency/Production: Black Koles
Director: Asher Koles
Stills: Spenser Heaps
Producer/AD: Tim Barker
Gaffer: Zack Pratt
Key Grip: Craig Sullivan
AC: Simon Eisenbacher
Art/Props: Lyndi Bone
HMUA/Wardrobe: Kate Giddings
Sound: John May
PAs: Dan Mason & Ben Muell
ACD/Post Producer: Julia Camp
Edit/Color/Sound: Erik Klein
Motion Designer: Shawn Thomas Leboutillier
Talent Agency: McCarty Talent Agency
Talent: Susan Koles, Victor Rickman, Nia Alegria, Olivia Peters, Andrea Mcalister, Ted Lambson, TJ Bottom, Izzy, Ryan Avila, Troy Lamb

A collage of images showing people enjoying outdoor activities, family gatherings, running at night, cooking, children playing outdoors, and a close-up of sliced cooked meat. In the center, a text overlay promotes a food subscription service with the headline "Better is easier than ever before" and a call-to-action button labeled "Explore Bundles."
A woman and a young boy shopping for groceries in a supermarket aisle, with the boy reaching for a bottle on the shelf and the woman pushing a shopping cart filled with produce.
A man with light skin, wearing a beige polo shirt, dark pants, and a watch, carrying a water bottle and a brown shoulder bag, walking up a wooden staircase in a dimly lit interior.
Blurred view of a multi-story building with a grid pattern of windows, seen through a window or opening.
Person holding a fork with a meatball, lunch container with salad and quail eggs, a water bottle, and a rice cooker on a table.
A man in a tank top and cap running at night with bright streetlights and bokeh lights in the background.
A man with a beard, wearing a brown polo shirt, walking up a staircase inside a modern building, holding a water bottle and carrying a shoulder bag.
A man kneeling beside a young girl on a hiking trail, helping her with her gear, surrounded by trees in a forest setting.
A man running at night in an urban area with tall buildings and illuminated windows behind him, motion blur showing speed.
Close-up of pinkish-orange wildflowers blooming amidst green grass and foliage.
A man running at night under a illuminated archway, wearing athletic clothing.
A man with dark hair and a beard looking at his phone while holding a water bottle, with sunlight coming through a window behind him.
A young girl with curly hair wearing a white t-shirt with blue trim, smiling and laughing, wearing a yellow and green backpack, talking to a man with tattoos on his arms and neck, who is smiling and adjusting her backpack strap outdoors in a wooded area.
A man and a girl hiking on a trail in a forest, with tall trees and sunlight filtering through the leaves.
A person and a child holding hands outdoors in sunlight, both wearing backpacks.
A young girl blowing on a dandelion in a sunlit forest or park.
A young girl jumping excitedly in a forest during a hike, with a woman in the background carrying a backpack and wearing outdoor gear, both surrounded by trees and greenery.
A man and a young girl in a forest, with sunlight filtering through the trees. The girl is giving the man a small bouquet of wildflowers, and the man is smiling at her, holding a map in one hand and wearing a backpack and cap.
A father and daughter hiking through a forest with trees and greenery around them, the daughter pointing ahead.
Young girl hiking through a sunlit forest trail, carrying a small bouquet of wildflowers, wearing a backpack and outdoor clothing.
Packaged beef sausage, a bowl of sliced colorful bell peppers, and outdoor utensils on a wooden table.
Person cooking hot dogs and vegetables over a campfire on a portable stove with a lantern nearby.
A person holding an open gray insulated bag with a pack of raw beef sausages inside, with the person's hand touching the packaging.
People sitting around a campfire at night in a wooded area, with a tent nearby.
An elderly woman with glasses preparing food in a kitchen with natural lighting.
A man and girl sitting around a campfire at night, roasting marshmallows.
An overhead view of a man grilling various cuts of beef on a barbecue, with platters of raw meat ready to cook nearby.
A family greets an elderly woman with hugs at the door, smiling and celebrating together.
Meat patties cooking on a grill over open flames.
A man with a tattooed arm wearing glasses, a cap, and a dark T-shirt kissing a young girl on the forehead. The girl has long, wavy hair and is wearing a pink shirt. They are embracing at a table decorated with candles, flowers, and food.
A backyard scene with a dining table set for a meal surrounded by trees and plants, with string lights hanging across the yard.
Close-up of grilled corn on the cob topped with mayonnaise, chili powder, and chopped cilantro.
People enjoying an outdoor dinner party with a person serving grilled meats, a woman eating, and a man sitting at the table, with food and drinks on the table during sunset.
Person holding a wooden board with various sliced grilled meats at a dinner party table with food, drinks, and candles.
A young boy with curly red hair smiling, outside during sunset, with blurred people and a table with food and drinks in the background.
People gathered around a rustic outdoor dining table at night, sharing a meal with candles and floral decorations. There are plates of food, drinks, and a person carving meat.