Group of people gathered around a rustic wooden dinner table enjoying a meal at night. The table is decorated with candles and flowers, and is filled with various dishes including salads, bread, and meats.

Force of Nature | It’s Just Better

SHOOT BRIEF
Creative agency and production house Black Koles engaged me to shoot stills for this national commercial campaign for Austin, Texas-based Force of Nature Meats. With an all-star crew we created stills + motion assets in five locations over three days.

I loved this shoot in particular because the brand’s style called for a natural, documentary style approach. This was perfect for my background as a photojournalist, as I was able to collaborate with the lighting team and director to set up real people in real scenarios that spoke to the overall ad narrative.

You can see the primary motion spot and many stills on the Force of Nature website, social media placements and more.

A collage of images showing people enjoying outdoor activities, family gatherings, running at night, cooking, children playing outdoors, and a close-up of sliced cooked meat. In the center, a text overlay promotes a food subscription service with the headline "Better is easier than ever before" and a call-to-action button labeled "Explore Bundles."

CREDITS
Agency/Production: Black Koles
Director: Asher Koles
Stills: Spenser Heaps
Producer/AD: Tim Barker
Gaffer: Zack Pratt
Key Grip: Craig Sullivan
AC: Simon Eisenbacher
Art/Props: Lyndi Bone
HMUA/Wardrobe: Kate Giddings
Sound: John May
PAs: Dan Mason & Ben Muell
ACD/Post Producer: Julia Camp
Edit/Color/Sound: Erik Klein
Motion Designer: Shawn Thomas Leboutillier
Talent Agency: McCarty Talent Agency
Talent: Susan Koles, Victor Rickman, Nia Alegria, Olivia Peters, Andrea Mcalister, Ted Lambson, TJ Bottom, Izzy, Ryan Avila, Troy Lamb

A woman in a yellow shirt is handing a package of meat to a woman in a brown shirt at a grocery store checkout, with a young boy and girl observing. The store has a produce section with green vegetables in the background.
Packages of ground beef and chicken from Force of Nature at a grocery store, with labels indicating organic and ancestral blends.
Two hands exchanging a package of ground beef labeled 'Force of Nature' at a grocery store.
A grocery cart containing a package of ground beef, a bag of Italian bread, and fresh vegetables including asparagus, broccoli, and a lemon.
A woman and a young boy shopping for groceries in a supermarket aisle, with the boy reaching for a bottle on the shelf and the woman pushing a shopping cart filled with produce.
A man running at night under a illuminated archway, wearing athletic clothing.
A man in a tank top and cap running at night with bright streetlights and bokeh lights in the background.
A man running at night in an urban area with tall buildings and illuminated windows behind him, motion blur showing speed.
Blurred view of a multi-story building with a grid pattern of windows, seen through a window or opening.
A man with light skin, wearing a beige polo shirt, dark pants, and a watch, carrying a water bottle and a brown shoulder bag, walking up a wooden staircase in a dimly lit interior.
A man with dark hair and a beard looking at his phone while holding a water bottle, with sunlight coming through a window behind him.
Person holding a fork with a meatball, lunch container with salad and quail eggs, a water bottle, and a rice cooker on a table.
A man with a beard, wearing a brown polo shirt, walking up a staircase inside a modern building, holding a water bottle and carrying a shoulder bag.
Close-up of pinkish-orange wildflowers blooming amidst green grass and foliage.
A man kneeling beside a young girl on a hiking trail, helping her with her gear, surrounded by trees in a forest setting.
A young girl with curly hair wearing a white t-shirt with blue trim, smiling and laughing, wearing a yellow and green backpack, talking to a man with tattoos on his arms and neck, who is smiling and adjusting her backpack strap outdoors in a wooded area.
A man and a girl hiking on a trail in a forest, with tall trees and sunlight filtering through the leaves.
A person and a child holding hands outdoors in sunlight, both wearing backpacks.
A young girl blowing on a dandelion in a sunlit forest or park.
A young girl jumping excitedly in a forest during a hike, with a woman in the background carrying a backpack and wearing outdoor gear, both surrounded by trees and greenery.
A man and a young girl in a forest, with sunlight filtering through the trees. The girl is giving the man a small bouquet of wildflowers, and the man is smiling at her, holding a map in one hand and wearing a backpack and cap.
A father and daughter hiking through a forest with trees and greenery around them, the daughter pointing ahead.
Young girl hiking through a sunlit forest trail, carrying a small bouquet of wildflowers, wearing a backpack and outdoor clothing.
Packaged beef sausage, a bowl of sliced colorful bell peppers, and outdoor utensils on a wooden table.
Person cooking hot dogs and vegetables over a campfire on a portable stove with a lantern nearby.
A person holding an open gray insulated bag with a pack of raw beef sausages inside, with the person's hand touching the packaging.
A man and girl sitting around a campfire at night, roasting marshmallows.
People sitting around a campfire at night in a wooded area, with a tent nearby.
An elderly woman with glasses preparing food in a kitchen with natural lighting.
A family greets an elderly woman with hugs at the door, smiling and celebrating together.
An overhead view of a man grilling various cuts of beef on a barbecue, with platters of raw meat ready to cook nearby.
A backyard scene with a dining table set for a meal surrounded by trees and plants, with string lights hanging across the yard.
Meat patties cooking on a grill over open flames.
People enjoying an outdoor dinner party with a person serving grilled meats, a woman eating, and a man sitting at the table, with food and drinks on the table during sunset.
A young boy with curly red hair smiling, outside during sunset, with blurred people and a table with food and drinks in the background.
Close-up of grilled corn on the cob topped with mayonnaise, chili powder, and chopped cilantro.
A man with a tattooed arm wearing glasses, a cap, and a dark T-shirt kissing a young girl on the forehead. The girl has long, wavy hair and is wearing a pink shirt. They are embracing at a table decorated with candles, flowers, and food.
Person holding a wooden board with various sliced grilled meats at a dinner party table with food, drinks, and candles.
People gathered around a rustic outdoor dining table at night, sharing a meal with candles and floral decorations. There are plates of food, drinks, and a person carving meat.