A woman smiling while giving a massage to a man lying face up on a massage table in a room with large windows and brick walls.

Pinyon Physical Therapy

Commissioned brand images for Salt Lake City physical therapy practice

Close-up of a smiling woman with long, straight blonde hair, wearing a black sleeveless top, in an indoor setting with blurred background lights.

Dr. Sarah McNurlin, owner and practitioner at Pinyon Physical Therapy, approached me about creating a brand image library for her business.

We met at her beautiful brick-walled offices in Salt Lake City and talked through her business’ needs - what images does she want to create and how will they be used. I took scouting images during the visit in order to create a lighting plan for the shoot.

Sarah lined up a cast of talent in consultation with me and we booked a shoot date. We worked together to craft a shot list that covered not only the “banner” creative content that would be used as primary marketing material, but also shots that covered all the various services that her business provides to fill out her website.

On the shoot day, I tethered to a monitor so that Sarah could review images on the fly and help refine her vision. Images from the shoot have been used for her website, social media and advertising.

A young woman with curly brown hair and light skin smiling and standing with one hand on her hip in front of large industrial-style windows, with a cityscape visible outside.
A woman receiving a massage from a therapist in a cozy, well-lit room with brick walls and framed pictures, during daytime.
A person undergoing an electrotherapy treatment, with electrodes and wires attached to their arm, while a technician with blue gloves holds a device.
A person receiving cupping therapy, with glass cups placed on their back and a practitioner using suction cups with a blue glove.
A woman sitting on a massage table inside a room with brick walls, artwork on the wall, and large windows showing outdoor trees and a tower in the background.
A physiotherapist assisting a woman with a leg stretch exercise on a treatment table, inside a clinic with brick walls and large windows.
A man and woman sitting on a bench indoors, smiling and laughing during a conversation. The woman holds a whiteboard and a marker, while the man wears a cap. There are plants, books, and decorative items on shelves in the background.
A person receiving a massage on their shoulder from a massage therapist.
Physical therapist treating a patient's leg in a treatment room with a brick wall, large windows, and medical supplies on a table nearby.
A woman with shoulder-length light brown hair wearing a black sleeveless top, blue gloves, and holding a medical device is seen in a room with brick walls, sitting in front of a large window with sunlight streaming in. The woman is looking at the camera with a slight smile. In the background, there are framed pictures on the wall and a lamp.
A female healthcare professional administering acupuncture on a patient's thigh in a clinical setting.
A young woman and an older man in workout clothes, smiling and talking in a home gym with various exercise equipment in the background.
Two smiling women sitting side by side in a gym or fitness studio.
Two women laughing in a home gym, one standing on a 20-inch plyometric box and the other standing nearby, in front of a treadmill and fitness equipment.